CONTACT: cpacetta@gmail.com
TRUE 360.
I've rebranded large clients through 'big idea platforms' with TV & print, as well as created and managed massive social platforms and activations.
Using years of through-the-line experience, I've lead teams across multiple lines of business and disciplines.
WHERE I'VE DONE IT
mcgarrybowen
Group Creative Director
November 2011 – Present
Creative Director
November 2011 - July 2014
Clients: United, Subway, Verizon, Canada Dry, Chase, Crayola
Organic
Associate Creative Director
May 2008 – November 2011
Sr. Copywriter
May 2008 - January 2010
Clients: P&G Beauty, Bank of America, Iams, Jeep, Kotex, PUR water
FCB
Sr. Copywriter
January 2007 - May 2008
Clients: Trane/American Standard, HP, Diet Coke
Various Companies
Freelance Writer
November 2001 - January 2007
[Advertising] Alcone (CT); Belligerent Productions (NY); Dogmatic (NY);
Strausburg Design (LA); [Newspapers/ Magazines]
NY Daily News; NY Post; Newsday; NY
Sun; Avenue Magazine; New York Family Magazine;
McSweeney's; West Side Spirit; Our Town Newspaper
McCann Erickson/LA
Creative Assistant/Jr. Copywriter
October 1999 - November 2001
Clients: Kenwood Soundsystems
Cox Interactive Media
Junior Copywriter
March 1998 - September 1999
Clients: Citibank, Armada Vans, Early Times Whiskey
WHERE I LEARNED TO DO IT
The BookShop
1998 - 2000
Copywriting/Advertising
Boston University
1993 - 1997
B.S. Advertising/Communications