VERIZON: DROID FRANCO

To revive the Verizon Droid, we needed to put a face to the phone to get it noticed by the Apple fanboys and beyond. Enter James Franco...he's FAST with the Droid.
The campaign helped Droid hit record numbers in sales for Verizon.

Teaser Social Videos: Franco + Droid + Unsuspecting bystanders! To seed the campaign, we coordinated across Franco's Twitter for teaser videos and Droid's feed for sneak-peek footage of the TV spot.

TEASER FOOTAGE                                                                   &nb… — TEASER FOOTAGE SNEAK-PEEK TV SPOT FOOTAGE

Media Coverage: The teasers received several hundred thousand organic views and gained coverage across blogs and mainstream publications including: Fast Company, Complex, CNET, USA TODAY and Business Insider.

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:60 TV Spot
See how fast Franco can go!

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