You ever get that itch when you see something written or designed to a Platonic perfection? Or witness an idea so air tight, so stunning in its simplicity, it launches a thousand fantasies of you coming up with it?
That’s why I get up in the morning—to chase that.

Hi, I’m Chris.

Book hoarder
Moulin Rouge performer
Dieter Rams enthusiast
Music lover, performer, failure

I’m obsessed with the craft of story building—whether it’s through words, spaces, or sound. I believe in being immersed in every facet in my approach.

I’m currently stalking creative nirvana as a GCD with the good folks at Dentsu. There I’ve built and lead teams from the ground up across multiple lines of business. I’ve also haunted the grounds of FCB, Organic, BBDO, and McCann Erickson to name a few. Along the way I’ve received a nod or two from the likes of the Ogilvy Awards, One Show Shortlist, Shortys, Creativity’s Top 5 campaigns, and Ads of the World.

LET’S TALK: CPACETTA@GMAIL.COM

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Dentsu Creative
Group Creative Director
2020 – Present
Clients: Ad Council, Chevron, Intel, Crayola

McgarryBowen
Creative Director
2011 - 2020
Clients: United, Subway, Verizon, Canada Dry, Chase, Jeep

Organic
Sr. Copywriter/ACD
2008 - 2011
Clients: P&G Beauty, Bank of America, Iams, Jeep, Kotex, PUR water

FCB
Sr. Copywriter
2007 - 2008
Clients: Trane/American Standard, HP, Diet Coke

Various Companies
Freelance Writer
November 2001 - January 2007
[Advertising] Alcone (CT); Belligerent Productions (NY); Dogmatic (NY);
Strausburg Design (LA); [Newspapers/ Magazines]
NY Daily News; NY Post; Newsday; NY
Sun; Avenue Magazine; New York Family Magazine;
McSweeney's; West Side Spirit; Our Town Newspaper

McCann Erickson/LA
Jr. Copywriter
1999 - 2001
Clients: Kenwood Soundsystems

BBDO/Atlanta
Creative Asst., Jr. Copywriter
1999
Clients: Delta

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The BookShop
Copywriting/Advertising

Boston University
B.S. Advertising/Communications