In recent years sports advertising and beyond has upped the ante on glamorizing overachievement. In order to correct this, we’re pushing the limits of relaxing by laying down the challenge to not just relax, but Relax Harder.
TV: Launch
Online Video: 'Obama Relaxes Harder'. We cut this video to send off the president after 8 long years.
Social
Partnership Activations
OOH: 'Fake Over'
Media coverage
