Banks had become increasingly opaque, leading to mistrust. We decided to revamp how B of A talked to customers, simplifying every piece of communication--making them simply different from other banks. Helped lead a small platoon of writers, art directors, designers from conception to execution.
TV spot: One of a series of 15 second spots highlighting the simplicity of products and services.
Fandango iPad partnership: Fun, interactive experience to show off how 'simple' banking can be.
Print 'Simply Different': Simple design, clear communications. Very un-banklike.
