To revive the Verizon Droid, we needed to put a face to the phone to get it noticed by the Apple fanboys and beyond. Enter JAMES FRANCO. The campaign helped Droid hit record numbers in sales for Verizon. Helped lead integrated team with 360 ideation and execution.

‘FRANCO FAST' Teaser

We coordinated across Franco's Twitter and Droid's feed for teaser vids and a sneak-peek of the TV spot.

Media coverage: Teasers received several hundred thousand organic views and gained coverage across blogs and mainstream publications.

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TV: ‘Franco Fast Falling’

‘Choose Wisely’Campaign: We urged Millennials to choose wisely with America's largest, most reliable network...or else.

Samsung Partnership: To promote the GS6 phone on Verizon, we pitted Olympic snowboarder Scotty Lago and pro skateboarder Trevor Colden in an EPIC game of H.O.R.S.E…LIVE OVER A VIDEOCALL ON A VERIZON POWERED GS6. 7+ million views on social platforms.