To promote Intel’s Business solutions, we proposed shifting perceptions of Intel as a business technology company to being ‘change’ itself.

TV: ‘Anthem’

OOH, Print & Online

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Digital Extension: 'Return On Change'
To shift businesses perceptions of advancing technology, we proposed creating the 'CHANGE INDEX', which ranks brands across key indicators (mobile/social marketing, automation, etc.) to measure how well they're adapting to tech.